Marvel owns the trademark, not the name. What this means is that DC's can call him Captain Marvel (as per his copyright) inside the comic or movie or TV show, etc., but they can't use that term as the title of his comic (or movie or tv show, etc.)..
In this manner, can DC use Captain Marvel?
As for the other Captain Marvel, DC Comics used The New 52 relaunch in 2011 to officially rename Billy Batson's superhero alter go as Shazam, so Captain Marvel no longer exists in the DC Comics universe. Well, not at the moment anyway.
Subsequently, question is, why does DC have a Captain Marvel? In the '60s, Marvel Comics trademarked the name Captain Marvel for their own Kree alien superhero, which meant when DC licensed the Fawcett characters in 1972, they had the Fawcett character named Captain Marvel, but couldn't call the comic Captain Marvel, so they used his transformation cry “Shazam!” for the title.
One may also ask, can DC call Shazam Captain Marvel?
By the time he gained back all the powers of Shazam, it was decided that he would go by the name “Shazam.” So, yes, DC can still call the original Captain Marvel, and any character based on that character, by that name.
When did DC lose the rights to Captain Marvel?
DC bought the rights to the superhero in 1972, but couldn't call him Captain Marvel because Marvel took the name.
Related Question Answers
Why is Shazam called Captain Marvel?
Due to trademark conflicts over other characters named "Captain Marvel" owned by Marvel Comics, DC has branded and marketed the character using the trademark Shazam! since his 1972 reintroduction. This led many to assume that "Shazam!" was the character's name.Is Shazam faster than the flash?
Shazam is as fast as, if not faster than the flash. In the circumstance shazam is slower than the flash, he is easily the second fastest superhero ever. The power of Mercury coming directly from the source literally means shazam can go so fast you cannot see him.Is Shazam DC or Marvel?
Shazam (formerly known as Captain Marvel) is a superhero in the DC Comics Universe and the protector of Fawcett City. In his secret identity, he is William Joseph "Billy" Batson, a young boy who was chosen to be a champion of good by the wizard Shazam.Is Shazam better than Captain Marvel?
Yes Shazam (Movie) is way better than Captain Marvel (Movie). Shazam is funny & entertaining film. Even though Shazam! isn't one of the most well-known superheroes from the DC comics, his origin story has turned out to be the best DC film in years. Captain Marvel is SJW/Feminist film.Is Shazam movie DC or Marvel?
Marvel Comics, however, had meanwhile trademarked the name, creating its own Captain Marvel in 1967. DC was permitted to call its superhero Captain Marvel, but it was not allowed to use the name on any marketing or titles featuring the character. DC decided to sell its Captain Marvel books under the title “Shazam!”Is Superman stronger than Captain Marvel?
The same with Captain Marvel/Shazam, within his comics and his universe. Superman is faster, stronger and more durable. The magic that Shazam can dish out isn't even remotely powerful enough to hurt Superman. Contrary to a popular belief, Superman is not WEAK against magic.Can Shazam die?
Some don't even require extended periods of rest, and are almost always active. Although a character may be immortal, this does not mean that they cannot die. It only means that they will never expire due to natural causes. Jebediah of Canaan (more commonly know as the wizard Shazam) is an immortal.Why did Captain Marvel become a woman?
The Carol Danvers character was originally created by Thomas and Gene Colan in 1968 as an officer in the US Air Force. Almost a decade later, she gained her powers through an accident and turned into Ms. Marvel. Readers find out that Captain Marvel has tremendous powers drawn from her half human, half Kree DNA.Can Shazam say his own name?
As of Shazam! Rebirth #1, the rules for New 52 Shazam have been retconned. He now is bound to the old rules. He cannot say his own name.Who is stronger Nova or Captain Marvel?
"Both using current incarnations in the MARVEL world." Nova for the win. He is far stronger, more durable, faster, has far greater energy projection powers and has the advice of the worldmind at his disposal. Captain Marvel.What powers does Shazam family have?
Billy Batson (Captain Marvel/Shazam) Billy has the powers of Solomon (wisdom), Hercules (strength), Atlas (stamina), Zeus (power), Achilles (courage), and Mercury (speed); and served as the wizard Shazam's champion and herald.Who was first Captain Marvel or Captain America?
Captain America: The First Avenger, which was released in 2011, is the first entry on the MCU timeline. Captain America, of course portrayed by the brilliant Chris Evans, gains his superhuman strength in 1942. At the end of the film, he crash lands his plane and is frozen for nearly 70 years.Is Black Adam DC or Marvel?
Black Adam is a fictional supervillain appearing in American comic books published by DC Comics. Created by Otto Binder and C. C. Beck, the character is a archenemy of Shazam, also known as Captain Marvel, and the nemesis of the Marvel/Shazam Family.Who came first DC or Marvel?
Originally Answered: Which came first, Marvel or DC? National Allied Periodicals was founded in 1934. A little later, after the publication of Detective Comics and the merging of National with Independent News, Detective Comics Inc. was formed, which eventually became their official name, DC.How did Ronan die?
Ronan is dead. The Guardians used the Power gem to disintegrate Ronan into a pile of dust. There is no way he could have survived that, although a resurrection is still possible. Ronan is appearing in Captain Marvel (2019) which is set in the '90s, so it will be a younger version him which we will see on screen.Does Shazam family keep their powers?
They retain their powers. They are now part of the Shazam Family, and are their primary members in the comics. Eugene: Eugene can share Billy's power by saying "Shazam!" and become an adult Shazam-powered version of himself in a silver uniform.Is Shazam related to flash?
Shazam does not just have the speed of Mercury, but the speed of Mercury and of Zeus. So this would make him even more powerful in terms of his speed and all his speed abilities. He is faster than the Flash, can phase shoot and control lightning. There is nothing the Flash could do to Shazam.How can Shazam be Captain Marvel?
Shazam! is also technically a “Captain Marvel” character since DC owned the character after the copyright proceedings ended with Fawcett Comics. However, the DC character was never released under his rightful title because Marvel trademarked it before the publication got the chance.Who was the first female Captain Marvel?
Monica Rambeau, created by Roger Stern and John Romita Jr., first debuted in The Amazing Spider-Man Annual No. 16 (1982) as Captain Marvel. She was the second of six characters to take the name Captain Marvel after Mar-Vell/Wendell Lawson, and before Carol Danvers traded in Ms. 
